Totally Off Topic: This Made Me Bawl Like a Wee Girl

Maybe I’m just a sucker for the season. And yes, it is admittedly a brilliant marketing ploy but it somehow manages to restore one’s faith in humanity in a way that a flash dance mob just can’t. And perhaps I’m naive in thinking that with the amount of money the average company spends on the production of a 30 second holiday commercial and media buy in prime time – my husband works in advertising, and while I don’t know exact figures I do know it’s a lot – West Jet has actually put those advertising dollars to good use. And bought themselves an immeasurable amount of goodwill in the process. The fact that they’re a Canadian company just makes me all the more proud.

And as if the video itself wasn’t enough, after watching this I discovered that once this video reaches 200k views they are going to start donating flights to those in need through Ronald McDonald House, a charity that provides a home away from home for the families of seriously ill children who are receiving care in a nearby hospital. There’s not enough Kleenex in the world…

I know what airline I’ll be using the next time I need to fly anywhere. You?

Cyber Monday Free Download Continues!

If you haven’t gotten your copy yet, you should really head on over to Amazon to pick one up for your Kindle before it’s too late. Heck, you don’t even need a Kindle to read it – just download the app for PC, Mac or whatever smartphone you have.

And just in case you need more incentive (other than ‘free’ that is), meet Henry.

Image 

Well, okay, no – it’s actually Alexander Skarsgard, but in my heart and other places, he will always be Henry. And if you want to find out more about him, give Chocolate a read. 

Welcome

Here lies the inner workings of the mind that brought you The Chocolate Is The Life. It’s what might happen if Dracula met Clueless. Yes, that sounds about right. If you haven’t picked up your copy yet, I’d be ever so grateful if you did.

You can find it on Amazon.com, Amazon.co.uk and Amazon.ca, or head on over to Goodreads to grab a sample of the first five chapters free.